Direct mail is still an effective tool in today’s marketing environment. Statistics show that direct mail has higher response rates than other primary marketing channels. Direct mail marketing also provides a cheaper cost per order or lead than email or paid internet searches.
DNI provides you resources to help you design and manage direct mail campaigns. We provide recommendations for highly personalized mail pieces targeted to your audience which has proven to drive response rates.
Direct Mail Resources
DNI provides a team of experts who can answer your questions regarding mail design. We provide advice and evaluate mail pieces for automation compatibility and automation-based prices.
We discuss your brand, your design, your options for delivery, when the piece should go out, and how to respond to the responses.
We’ve been able to save clients many headaches by making adjustments to the piece that will be less costly and more effective from a print and mail perspective. We can provide multiple paths to take including QR codes and PURLs. We’ll discuss the pros and cons for every option you have.
LIST ACQUISITION & TARGETING
DNI offers list acquisition and targeting capabilities for business, consumer, occupant, and specialty lists.
We go beyond names and addresses to target contacts based on demographics, psychographics, behavioral, and purchase information. For business lists, DNI can focus on business or contacts by type, title, vertical market, and other characteristics.
DNI provides comprehensive resources for your data processing and composition needs. Our group provides you a trusted partner for managing data including Merge / Purge, CASS Certification, NCOA Processing, Data Messaging, and Data Mapping.
Customize your data. Streamline the process. DNI’s exceptional variable printing environment achieves these goals with every project. We go further than the average mail merge to insert individual account references and purchase history, digitize signatures, and produce a multi-matched product with letter, envelope, and reply form.
DNI inserters are also equipped with software and camera systems that monitor every piece to ensure accuracy of every mailing. We specifically prevent double-stuffs as the camera system stops the insertion process if a piece is out of sequence. The sequence of the mail is predetermined from the postal processing that occurs during the cleansing process.